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With fewer people commuting to work or going to the gym and a decrease in shops using streaming for their in-store music, data from two US analytics companies suggested use of paid music-streaming apps such as Spotify has dropped whereas there's a big rise in people tuning into what's airing live on their AM or FM dials.
These figures indicate that the public turns to the “free” radio during significant events or crisis for our news and analysis, music, entertainment and companionship.
If you're considering using local or terrestrial radio to market your products you have a very capitive audience who, due to strict content formatting, are unable to skip the ads, which makes radio commercials still one of the most effective ways to reach and inspire customers.